Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher you rank on the search results page), and more frequently your site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific searches.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by your targeted audience. Optimizing your website may involve editing your content, HTML and associated coding to both increase your relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting your site to increase the number of backlinks, or inbound links to your website, is another SEO tactic of Tilt SEO.